01.
Brand Strategy
Luxigro is a fashion brand that blends art with functionality, aiming to create a lifestyle rather than just products. They prioritize collaboration, quality, and intentional design to tell a meaningful story through their collections.
To collaborate with people from diverse cultures and brands, coming together to create unique and artistic fashion that transcends boundaries.
We embrace an artistic approach, collaboration, quality, and lifestyle as the core pillars of our brand.
Artistic Approach: Our creations are a harmonious blend of function and aesthetics. Each piece is crafted with an artistic mindset, making our brand synonymous with wearable art.
Collaboration: We bring together artists from around the world, enriching our brand with diverse perspectives and cultural influences.
Quality: Quality is our top priority, evident in our fabrics, designs, and marketing materials. We strive to offer unmatched quality, positioning ourselves as the best in the market.
Lifestyle: Our brand embodies a lifestyle, not just products. We sell a story and a way of life, creating a deeper connection with our audience.
02.
Brand Identity
We crafted the brand identity as a blank canvas meant to be filled with creativity. To reflect this vision, we chose a minimal beige color palette that feels premium and embodies the brand’s commitment to quality.
Logo Design
We selected a serif wordmark for the logo to convey quality and sophistication. Derived from the font Albertus, the design draws inspiration from letters carved into metal, giving it a classic and timeless appeal.
Typography
For Luxigro, we chose two complementary fonts: Optima: A humanist font that blends serif and sans-serif elements with visually pleasing proportions, making it an ideal fit for the brand. Univers: A versatile sans-serif font that is highly legible and pairs harmoniously with Optima.
Implementation
Here are examples of the implementation of the brand identity in real-life scenarios.
03.
Packaging Design
Our approach to packaging was both functional and environmentally conscious. We opted for eco-friendly materials, using recycled paper to create sustainable and stylish packaging solutions.
03.
Website Design
Our website design prioritizes providing customers with an amazing and seamless experience. We meticulously crafted each user flow to ensure it is visually appealing, easy to navigate, and optimized for smooth interactions.
Email Designs
We designed email flows and templates to ensure every interaction feels on-brand and enhances the customer experience.
Design system
We developed a simple yet robust design system to maintain a consistent digital identity across all platforms. This system is divided into two components: Foundation: Includes guidelines for colors, spacing, layouts, and more. Components: Combines the foundational elements to create reusable components, ensuring consistent layouts and pages throughout the brand’s digital presence.
Custom checkout flow
We created a custom checkout flow to provide customers with a swift and hassle-free ordering experience. Instead of requiring an email and password (which can be hard to remember), we implemented OTP-based login and sign-up. Additionally, we incorporated saved addresses and payment methods to make the process as seamless as possible.
Help Center
Our user-friendly help center makes it easy for customers to find assistance, reducing the volume of customer inquiries and enhancing satisfaction.
Intuitive Customer Dashboard
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04.
Website Development
We built the Luxigro website using a headless architecture for a seamless experience. Shopify powers the backend for e-commerce management, while Next.js ensures fast, dynamic, and SEO-friendly performance on the frontend. For content management, we integrated Sanity CMS, enabling effortless updates. This approach combines scalability, flexibility, and speed to deliver a modern, intuitive shopping experience.
