Challenges
The task was to design a website that caters to a diverse audience, effectively guiding them to the information they need based on their specific interests.
Solution
We segmented the audience, developed tailored funnels for each group, and implemented a lead generation system. This system asks targeted questions, qualifies the leads, and then delivers them via email and a Notion dashboard.
Design
We designed individual landing pages for each target audience to guide them to the specific information they need. Our focus was on enhancing the user experience and optimizing the user journey to ensure the information is easily digestible. Each page features a video section, as videos are more engaging and easier to understand than text, particularly for a complex brand like Pureformance.
Lead system
We created tailored lead forms for our different target audiences, asking key questions to qualify the leads and gather valuable insights about them.
Animation
We utilized animations to explain complex concepts, such as business lifecycles and processes, making them easier to understand and more engaging for our audience.
Design system
We developed a custom design system to ensure cohesive and harmonious designs across the entire website. This approach allowed us to maintain a consistent visual identity throughout.
Responsive designs
During the design process, we prioritized creating a user-friendly and responsive layout that adapts seamlessly to all devices without compromising the website’s cohesiveness.
