Core Values
GetActiv’s core values revolve around Performance, Community, and Lifestyle. They empower athletes by enhancing physical performance and recovery, foster partnerships that benefit athletes, parents, and influencers, and integrate urban culture with fitness to resonate with younger audiences and modern lifestyles.
01.
Brand Identity
GetActiv’s visual identity integrates bold design, cultural relevance, and athletic identity to create a visual language that resonates deeply with modern athletes. Every element reflects the brand’s core pillars—Performance, Community, and Lifestyle—while fostering an emotional connection that transcends the field.
Logo Design
GetActiv’s logo embodies energy, performance, and movement, symbolizing progress and a forward-thinking spirit. It reflects the brand’s commitment to empowering athletes and driving them toward their goals.
Typography
The TWK Everett font family delivers a clean, premium aesthetic, blending modern sophistication with a professional edge. It complements the brand's ethos while ensuring clarity and visual impact.
Color Palette
GetActiv’s color palette combines boldness and refinement. Activ Neon represents energy and movement, capturing the spirit of forward progress. Black symbolizes sophistication and quality, while Pure White stands for purity and high standards. Performance Grey ties everything together with a focus on activeness and balance, creating a dynamic yet refined brand image.
Imagery
GetActiv’s imagery is intentionally crafted to reflect the three core pillars, with the flexibility to mix and match concepts for greater storytelling impact:
Implementation
Here are examples of the implementation of the brand identity in real-life scenarios.
Brand Guideline
The brand guidelines were created to ensure consistency across all communications, maintaining a cohesive identity. They reinforce GetActiv’s values of professionalism, energy, and performance, helping to build brand recognition and connect with the target audience more effectively.
02.
Packaging Design
Packaging reflects GetActiv’s urban lifestyle identity with bold, minimalist designs and high-quality materials. The use of Activ Neon as a signature element emphasizes energy and progress, while dark neutrals convey premium quality.
03.
Website Design
The design and development of the GetActiv website were guided by the three core pillars of Performance, Community, and Lifestyle. These actionable principles ensured the platform directly addressed user needs and aligned with GetActiv’s mission.
