SLA
Saudi Logistics Alliance – Defining a New Identity in Logistics
The Saudi Logistics Alliance (SLA) is at the forefront of Saudi Arabia’s logistics sector, bridging the gap between government and private enterprises to drive innovation and efficiency. To establish a strong and recognizable visual identity, we designed a logo that captures SLA’s mission, industry presence, and collaborative spirit.
- Logo Design
Designing a Mark of Strength & Movement
The SLA mark is a modern and symbolic representation of logistics, movement, and partnership:
"S" Form – The core structure of the logo embodies the initials of SLA, seamlessly integrating a negative-space box and arrow, representing parcel movement and the flow of logistics.
Bold & Precise Cuts – The strong, structured composition reflects SLA’s leadership, reliability, and presence in the industry.
Unified Shapes – The two bold forms signify collaboration and alliance, reinforcing SLA’s role as a connector of key industry players.
By blending clarity, strength, and symbolism, the logo establishes SLA as a future-driven force in logistics.
