GetActiv
Performance meets lifestyle
GetActiv is a dynamic brand that bridges performance, lifestyle, and community by empowering athletes, influencers, and sports organizations. It offers functional products to enhance physical performance and recovery while fostering a revenue-sharing ecosystem for financial growth. Targeting competitive athletes, influencers, and youth, GetActiv combines urban culture and fitness, embodying its tagline, "Fuel Your Ambitions."
- Logo Design
- Brand Identity
- Website Design
Visual Identity – Defining the Energy of GetActiv
GetActiv’s identity is built around Performance, Community, and Lifestyle, creating a brand that connects deeply with modern athletes, influencers, and sports organizations. The challenge was to develop a visual system that reflects ambition, movement, and cultural relevance while maintaining clarity and premium appeal.
Logo Design – A symbol of energy and progress, capturing the drive to push forward.
Typography – The TWK Everett font family delivers a clean, modern aesthetic that balances professionalism with urban edge.
Color Palette – A high-impact mix of:
Activ Neon – Represents movement and ambition.
Black – Adds a premium, sophisticated touch.
Pure White – Reflects high standards and purity.
Performance Grey – Grounds the identity with a sense of balance and activeness.
Imagery & Brand Guidelines – Crafted to maintain consistency and storytelling flexibility across all brand communications.
The result is a bold, high-energy identity that embodies GetActiv’s core mission: to fuel ambition and inspire movement.
Packaging - A Tangible Expression of the Brand
Digital Experience – Bringing the Brand to Life
The GetActiv website serves as the digital extension of the brand, designed to engage, educate, and convert its diverse audience.
Core Pillars as the Foundation – Every aspect of the site reflects Performance, Community, and Lifestyle, creating a seamless brand experience.
User-Centric Navigation – Intuitive design ensures that athletes, influencers, and sports organizations can easily find relevant content.
Bold Visual Language – High-impact typography, dynamic imagery, and a cohesive design system create an engaging digital experience.
By prioritizing clarity, accessibility, and energy, the website enhances GetActiv’s mission, making it more than just a platform—it’s a movement.
