Challenges
The primary challenge was to craft a distinctive identity for the brand that would set it apart from competitors. The goal was to make their riders and fleet easily recognizable. Also, creating a clean and sophisticated identity for corporate and internal use, reflecting professionalism.
01.
Brand Identity
We developed a bold and iconic identity for Fast Pigeon that resonated with their core values of boldness, speed, and reliability. The color palette was carefully selected with yellow as the primary color and red as a secondary accent. This combination ensures a striking and memorable identity that distinguishes the brand from competitors while creating a lasting impression.
Logo
Drawing inspiration from the brand’s name, “Fast Pigeon,” we designed a dynamic pictogram mark depicting a pigeon in flight. This symbol perfectly encapsulates the brand's essence—fast, bold, and reliable.
Multilingual Logo
To cater to diverse audiences, we designed multilingual logo variations in both English and Arabic, ensuring consistency and cultural relevance.
Colors
We created a bold and distinctive color palette that reinforces brand recognition. Yellow serves as the primary color, used prominently to establish identity, while red is strategically employed as an accent for emphasis.
Typography
The primary typeface, Aeonik, is a modern sans-serif font with clean lines, making it versatile for both display and smaller sizes. For Arabic, we chose Cairo, a geometric typeface that complements Aeonik and maintains visual harmony across languages.
Implementation
The brand identity was implemented across various touchpoints, including merchandise, packaging, digital interfaces, and social media. This comprehensive approach ensured consistency and visibility in all brand interactions.
Multilingual Brand Guidelines
To facilitate consistent branding, we developed detailed guidelines in both English and Arabic. These guidelines provide clear instructions for creating on-brand content, enabling seamless communication across languages.
02.
Corporate Identity
For corporate and internal use, we designed a distinctive yet cohesive identity tailored for top management and professional settings. This approach ensures a polished and unified brand presence across all levels.
