Edsee
Education Institute
Edsee is an India-based platform that helps students reach their academic goals by matching them with the right teachers. With a focus on authenticity, trust, and approachability, Edsee offers personalized tutoring for school support, exam prep, and skill development, making learning easy and effective.
- Logo Design
- Brand Identity
- Website Design
Visual Identity – Building a Trustworthy Education Brand
Edsee’s identity was crafted to establish authenticity, trust, and approachability in the education sector. The challenge was to create a visual system that resonates with students, parents, and educators, reinforcing Edsee’s mission of making personalized learning accessible.
Logo Design – A balanced geometric symbol representing knowledge, strength, and reliability. The outward-flowing petals signify the spread of learning.
Color Palette – A professional yet inviting mix of:
Navy Blue – Conveys trust and credibility.
Sky Blue – Represents clarity and approachability.
Grey – A neutral tone that enhances readability and modernity.
Typography – A combination of Cambon for titles, bringing a sense of tradition and authority, and Helvetica Neue for body text, ensuring clarity and readability.
Imagery & Brand Guidelines – Selected visuals align with Edsee’s values, maintaining consistency across platforms.
By blending tradition with modernity, the brand identity reflects Edsee’s commitment to empowering students through reliable education.
Brand System – Ensuring Consistency Across Touchpoints
A strong, cohesive brand system was developed to ensure that Edsee’s identity remains consistent across all applications.
Marketing & Print Materials – Stationery, business cards, and ID cards were designed to maintain a professional and polished presence.
Brand Guidelines – A comprehensive guide was created, documenting logo usage, typography, colors, and imagery to ensure a unified brand experience.
Tone of Voice – Edsee’s brand voice remains clear, concise, confident, and authentic, reinforcing trust and approachability in all communications.
This structured approach strengthens brand recognition while fostering credibility within the education sector.
Digital Experience – A Seamless Online Platform
The Edsee website serves as the central hub for students and tutors, ensuring a smooth and engaging user experience.
User-Centric Design – Optimized navigation helps users find relevant information effortlessly.
Cohesive Brand Experience – The website seamlessly integrates Edsee’s visual identity, typography, and color palette.
Enhanced Accessibility – A clean, modern layout ensures clarity and ease of use for a diverse audience.
By prioritizing functionality and aesthetic harmony, the website amplifies Edsee’s mission, providing an intuitive platform for students to connect with the right tutors.
